Funding allows tourism organizations to improve marketing efforts to attract more visitors
FRANKFORT, Ky. (Jan. 9, 2025) – Building on the New Kentucky Home initiative, Gov. Andy Beshear announced that 87 tourism marketing organizations across 80 counties are receiving $2 million through the Regional Marketing and Matching Funds Program.
“Kentucky’s $13.8 billion tourism industry is essential to our economic success, helping create vibrant communities that people love to visit and call home,” said Gov. Beshear. “This program helps tourism organizations by providing the marketing resources needed to showcase our commonwealth’s unique experiences and rich heritage, which will bring even more visitors to our New Kentucky Home.”
The breakdown of funding by region is as follows:
- $574,956 – Louisville Lincoln Region
- $361,123 – Bluegrass Region
- $257,969 – Western Waterland Region
- $233,048 – Northern Kentucky Tourism Region
- $197,775 – Cave Region
- $104,341 – Eastern Highlands South Region
- $98,094 – Green River Region
- $96,675 – Southern Kentucky Region
- $76,019 – Eastern Kentucky North Region