(LOUISVILLE, Ky.)-The American Red Cross has launched a special holiday blood donation campaign featuring an unlikely partner: the iconic video game character PAC-MAN, who celebrates his 45th anniversary this year.
The initiative comes as blood donation centers nationwide face seasonal shortages during the holiday period, when donations typically decline while demand for blood products remains constant.
From November 17 through December 7, 2025, donors who give blood will receive exclusive Red Cross x PAC-MAN socks while supplies last. Additionally, participants can collect a limited-edition custom Red Cross x PAC-MAN GASHAPON® collectible during the same promotional period.
“We’re seeing an urgent need for blood donors to help maintain adequate supplies through the holiday season,” said Amy Miller, Communications Manager for the Red Cross. The organization is encouraging both regular and first-time donors to schedule appointments during the three-week campaign.
The collaboration marks an innovative approach to blood donor recruitment, leveraging pop culture nostalgia to reach potential donors. PAC-MAN, created in 1980, remains one of the most recognizable video game characters worldwide.
Interested donors can find more information about participating locations and appointment scheduling at RedCrossBlood.org/PACMAN. Promotional items are available on a first-come, first-served basis while supplies last.
The American Red Cross supplies approximately 40% of the nation’s blood and blood components, serving hospitals and patients across the country.
